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The “12%” Advisor

Original source

A few years ago, I was competing for a client’s business. I was one of two other advisors who were being interviewed, and I gave my traditional spiel. It turns out that one of the guys I was up against had guaranteed to the potential client that he could make 12% in the stock market.

Now, keep in mind that this was not before 2023, and even if it was, it wouldn’t matter. The advisor was using basic mutual funds and still had the audacity to claim to my client that he could net him a guaranteed 12% return.

I was in shock.

Lesson Learned: If you ever come across any type of advisor that guarantees you any rate of return, and isn’t quoting you a fixed annuity, a CD, or some type of insured bond – don’t fall for it. It’s too good to be true. Get out of their office fast.

ISSUES
Deceptive Practices
Poor Communication

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My partner put 50k into investments via a well known financial services company during Covid and saw a decent profit (unexpectedly quick, but that’s Covid I guess). We have only seen shrinkage since then.

I put about 100k down about 2 years ago, it has only dropped since. My FA has never spoken to me, in fact he moved off my account without telling me, and the new advisor didn’t even intro themselves. When me and my partner tried to get time to speak to the new person it took weeks.

When we eventually got them on a call they were fine but didn’t give us much concrete, there were follow ups to be done, the FA has not followed up in 3 weeks. I emailed a week ago asking for a date for these, no response. Is this normal for FAs? In my industry I would be fired immediately by my clients for this level of service (specifically talking about the service not the profit on the investments as I’m aware that’s a long game).

Are all FAs generally incredibly slow and hard to reach? I ask as this person belongs to a large reputable firm. This far they have taken my money and charged me fees despite my investment never generating profit and never speaking to me either. While my wife has had slightly (she has spoken to the advisor once before I invested) better service, and had profit a while ago, the service is so poor.

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Dodged a Bullet: I Fired My Adviser Who Wanted Me to Mortgage My Home for a Risky Annuity

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First layer was her (collecting the fat commission on that annuity). Second layer was the insurance company selling that notoriously questionable product, and lastly the fund managers of the mutual funds into which the insurance company would invest my annuity dollars. Everybody would be taking their cut, and I would be last in line for value. How did I fix the problem? You'll notice I began by describing that person as my former adviser.

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The “My Products Don’t Have Fees” Advisor

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This is the kind of guy that I don’t actually want to punch in the face; I’d rather just have a good chuckle with him. One time, I was competing with another advisor who was offering a fixed annuity as their only investment solution. They were a pure insurance agent, and apparently, that was all he could offer.

When the client chose me as their advisor over the insurance agent, they were not happy, to say the least. They were so disappointed in my client’s decision that they felt compelled to tell them (in a condescending tone) that their products had no fees, whereas mine did, and that they (my clients) were making a horrible decision.

No fees, huh? Well, yes, if you buy a fixed annuity that guarantees you 3%, you do get 3%. But for someone to use the argument that their products have no fees is ridiculous. There’s a fee for everything; there is no such thing as a free lunch.

Lesson learned: If your advisor tells you that their products have no fees, I would suggest you first prevent yourself from bursting into laughter. Then, kindly remove yourself and sprint out of their office.

Keep the case!

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